Patio & Garden

Seasonal Set

As the weather warms up and plants sprout to life, Target greets spring with a lush oasis of patio furniture and garden essentials. A dimensional pergola, adorned with bold foliage, hangs overhead as guests explore aisles wrapped in green, discover new items with support of lifestyle imagery, and continue shopping more styles & collections on the Target app.

In-store experience produced in collaboration with KNOCK Inc. Photography by David Tsay.

My role: ACD, Target Creative Lead – Guide creative strategy and direct agency team on all assets (copy, photography, renderings). Co-create with internal partners in Planning (brief and program goals), Print Production (color testing & prototypes), and Merchandising (align on product stories). Present work to all levels of Leadership, peers & collaborators.