Book Club

Identity & In-Store Toolkit

Each month, Target celebrates new books & authors. While the Book Club had existed for a decade, it was in need of an identity refresh to align with similar branded programs and evolve with the addition of picks for Kids and Young Adults. A curated focal in-store and a landing page online highlight the latest recommendations, with each book marked with a cover sticker. For Kids, each title is “selected by teachers for every age” and is color coordinated by each age group.

Identity & program toolkit produced in collaboration with 10 Thousand Design (applied in-store & digital channels).

My role: ACD, Target Creative Lead – Guide creative strategy and direct agency team on all assets (copy, photography). Co-create with internal partners in Planning (brief and program goals), Print Production (color testing & prototypes), and Merchandising (align on product stories). Present work to all levels of Leadership, peers & collaborators.