Favorite Day

Store Experience Toolkit

Favorite Day is made for those with a sweet tooth. For the launch of this new Target brand, the Store Experience Marketing team leveraged the indulgent identity on packaging to build out a toolkit for in-store signing. Boutique-like awnings, banners with enticing photography, and fins featuring the brand tagline were sprinkled throughout Grocery to celebrate hundreds of new products on shelves.

In-store signage & tagline produced in collaboration with KNOCK Inc.
Brand identity developed by Target’s Brand Design Lab.

My role: ACD, Target Creative Lead – Guide creative strategy and direct agency team on all assets (copy, photography, renderings). Co-create with internal partners in Planning (brief and program goals), Owned Brand Design, Print Production (color testing & prototypes), and Merchandising (align on product stories). Present work to all levels of Leadership, peers & collaborators.