Disney at Target

Entertainment Category Marketing

Magic happens when two iconic brands team up. In this case, Target & Disney.

As a creative leader for Entertainment marketing, I worked closely with Disney retail teams to bring programs to life in-store, including Marvel & Pixar. From launching the Star Wars Galaxy’s Edge Trading Outpost at stores across the country, spotlighting new releases, and integrating beloved characters into marketing moments year-round, we amplified our guests’ brand love for Disney during their everyday Target Run.

All experiences produced in collaboration with 10 Thousand Design and Disney retail partners.

My role: ACD, Target Creative Lead – Guide creative strategy and direct agency team on all assets (copy, photography, renderings). Co-create with internal partners in Planning (brief and program goals), Video/Motion teams (screen content), Print Production (color testing & prototypes), and Merchandising (align on product stories). Present work to all levels of Leadership, peers & collaborators.