Speedo at Target

Aisle Reinvention

Speedo is known for their athlete-grade swimming goggles and gear, but at Target, the brand makes a bigger splash with families. To better support the family-friendly assortment, the Speedo aisle was redesigned to help our Guest shop across all ages and inspire family water fun.

In-store experience produced in collaboration with 10 Thousand Design and Speedo marketing leaders. Illustrations by D’Ara Nazaryan.

My role: ACD, Target Creative Lead – Guide creative strategy and direct agency team on all assets (copy, photography, renderings). Co-create with internal partners in Planning (brief and program goals), Print Production (color testing & prototypes), and Merchandising (align on product stories). Present work to all levels of Leadership, peers & collaborators.