Wrigley Gum

Global “Think Twice” Campaign

Gum is a sweet thing, until it ends up on sidewalks, under desks, or stuck to any number of surfaces where it doesn’t belong. To celebrate the launch of the global “Think Twice” program and logo (meant to encourage the public to “think twice” before they spit out their gum) I led design & development for all marketing assets, posters and environmental graphics, produced in 6 different languages for use around the world.

My role: Art Director, Magnani Continuum Marketing - Concept, Design, Retouching & Production