Renaissance Chicago

Hotel Remodel Campaign

Nobody wants to stay at an “old hotel”. To announce Renaissance Chicago Downtown’s upcoming remodel, I led the development of all environmental graphics, property signage, and tactic concepts to create buzz along the hotel’s front yard – the Chicago riverfront. As guests entered the temporary lobby, a video projection guided them towards check-in with an immersive “love letter” to the city’s culture and landmarks.

My role: Art Director, Magnani Continuum Marketing – Lead environmental & graphic design. Develop marketing and experiential concepts and storyboards, alongside a copywriter. Prepare files for production.