MillerCoors

NACS Expo

The National Association of Convenience Stores "brings together convenience and fuel retailing industry professionals for a few days of learning, buying and selling, networking and fun." Each year, MillerCoors has a massive presence and, for 2019, we helped them refresh their expo space around their "Building with Beer" platform. 

My role: Senior Art Director, Arc Worldwide | Retail Design Group – Lead environmental & graphic design, alongside an interdisciplinary team of 3D designers and Producers. Advise on the development of renderings to articulate creative intent, and influence elements of total expo experience (digital signage, materiality, lighting and social photo ops). Present work to all levels of agency & client Leadership, peers & collaborators.