Licensing

In-Store Focals & Displays

Blockbuster movies & shows are a big deal at Target. Through close collaboration with movie Studios and streaming platforms (like Netflix, Paramount, & Universal), we celebrated beloved characters and the premiere of highly-anticipated content for kids and adults alike. Each program was then translated to digital experiences on the Target website.

In-store experiences produced in collaboration with 10 Thousand Design.

My role: ACD, Target Creative Lead – Guide creative strategy and direct agency team on all assets (copy, photography, renderings). Co-create with internal partners in Planning (brief and program goals), Print Production (color testing & prototypes), and Merchandising (align on product stories). Present work to all levels of Leadership, peers & collaborators.