Grocery

In-Store Experience at Target

For the past few years, Target has been on a journey in Food & Beverage to go from “selling food” to “celebrating food”. As guests enter the F&B market in their local store, they will find appetizing wall graphics that help navigate across the aisles, endcap and inline headers that inspire easy meal ideas, and seasonal storytelling that bring newness and value when shoppers need it most.

All experiences and assets produced in collaboration with KNOCK, Inc.

My role: ACD, Target Creative Lead – Guide creative strategy and direct agency team on all assets (copy, photography, renderings). Co-create with internal partners in Planning (brief and program goals), Print Production (color testing & prototypes), and Merchandising (align on product stories). Present work to all levels of Leadership, peers & collaborators.