• Walmart Holiday
Walmart In-Store Toolkit: Holiday 2016
To help get shoppers and associates in the holiday spirit, we teamed up with Walmart to create new assets, signage, and in-store experiences. To sell-in the idea, I created a series of elf illustrations that could be used across departments to transform the typical store environment into the "north pole". While the final assets evolved a bit before making it in-store, the intent remained consistent to greet guests with a new level of holiday spirit.