• P&G Hair Care Roadshow
P&G Hair Care Roadshow
Each year, P&G takes their product portfolio "on-the-road" to show off their latest innovations and garner excitement for the year ahead. To showcase the four main pillars of their product lineup, we created an expo space for each that allowed guests to step in and be fully immersed by their unique storyline, purpose, and look/feel. Shown below are the concept lockup and initial renderings, followed by final production photos.