• Miller Lite
Miller Lite & Tennessee Titans Bar
Not much makes sharing a football game with family, friends, or 70,000 fans better than a refreshing Miller Lite. Through a partnership with the Tennessee Titan's football team and stadium, we made it easy to grab a "cold one" with a custom, branded Miller Lite bar that elevates the game-day experience while glorifying the brand.
Starting with a shipping container core, we transformed the first floor into a quick-serve bar counter to grab a beer between plays. The second floor became a VIP space to entertain special guests throughout the season.