• Herbal Essences
As Herbal Essences sought to expand beyond the hair care aisle, they tasked Arc Worldwide's Retail Design Group with defining environmental and experiential opportunities for the brand. We concepted new ways for Herbal Essences to show up in urban centers, unexpected popups, and retail spaces.
As a brand that's devoted to "letting life in" through its sensorial, natural, and revitalizing product line, we developed a series of activations centered around the joy and whimsical exhilaration only achieved by being on a swing.
The work we delivered explored a wide spectrum of ways to leverage this swing concept — from a branded "tree house" salon/café, pop up swing park, suspended bus stop, and a collection of retail displays.