• Brooks Sports
Throughout the year, Brooks travels the country to go where the runners are – half-marathons, expos, and fitness events. With the launch of Run Signature, a way of identifying the best fitting shoe for each runner’s unique stride, they needed a solution that could engage and educate visitors on the new program while traveling from city to city during a demanding tour season.
My team developed a mobile experience by leveraging an existing trailer and outfitting it with brand graphics inside and out. The unit opened up to reveal a gait analysis space, backlit shoe wall, interactive “money machine,” and quadrant-colored candy dispensers.
In addition to the mobile tour, we also explore in-store fixturing and a storefront pop-up opportunity.